While society constantly rewards hustle mentality and being “on” at all times, BrownStyle Magazine wants women of color to consider this question: What does it actually look like to feel well while building a career? In hopes of inspiring you, we are speaking to real women who protect their peace, redefine success, and build lives rooted in alignment—not burnout.
As a public relations consultant and founder of Rooted Collective, Dana Swinney‘s work in media is exactly what you’d expect: fast-paced, ever-evolving, and filled with constant communication.
“My days consist of communicating with journalists and producers, Zoom meetings, in-person meetings, writing, client calls, organizing, and finding ways to remain curious and creative,” Swinney tells us exclusively. “Phew! It’s a juggle—fast-paced but purposeful, and I love it.”
What makes her approach stand out isn’t just how she manages it all—it’s how she chooses to move through it. Below, learn how Swinney defines success, stays grounded, and chooses a Soulful Soft Life— despite having a demanding career in media.
Redefining Self-Care And Success
One of the biggest lessons women can take away right now is this: self-care isn’t something you buy, it’s something you practice.
“The importance of self-care has become somewhat diluted by consumerism,” Swinney explained. While wellness culture often emphasizes products and aesthetics, she has found that true care comes from something much deeper. “I’ve reached a place where my No’s don’t require explanation, and busy is no longer the goal—alignment is,” she said.
For many women, success has long been tied to overworking, overcommitting, and constantly proving their worth. But Swinney’s experience challenges that narrative.
“You have to redefine what corporate America says will lead to success. Find the right colleagues, clients, and connections,” the certified mindfulness meditation coach and yoga teacher-in-training explained. “When you take care of yourself and show up as you, the right opportunities always come.”
That alignment, she suggests, is where real success begins.
The Daily Practices That Keep You Grounded
While the idea of balance can feel out of reach, Swinney’s approach to staying grounded is rooted in simplicity and consistency.
“Meditation and prayer are my non-negotiables. It’s how I start my day, every day,” she shared. “It allows me to center and ground before taking on the challenges and successes of the day.”
But beyond structured routines, she emphasizes the power of small, intentional pauses.
“It’s amazing what just pausing and breathing can do,” she explained. “A five-minute break on the busiest of days can make the difference between a brash decision and an intentional one.”
Swinney recommends leaning into movement—walking, stretching, or even a few yoga poses to help clear your mind and keep you stay calm.
Boundaries And Choosing A Softer Life
If there’s one theme that runs through Swinney’s perspective, it’s the importance of boundaries as a professional tool and a form of self-respect.
Public relations thrive on immediacy, and she has learned to be intentional about access. “No one needs access to me at all times,” she said. “I am a better publicist, colleague, and overall person when I can step away and come back recharged and restored,” she noted.
That includes everything from turning off the news when it becomes overwhelming to putting her phone in another room and honoring personal time. These choices, while simple, are powerful acts of protection in a world that often demands constant availability.
Her advice is direct but freeing: speak clearly, without over-explaining, and trust that the right people will respect it. “If we are dependable, professional, and consistent, people will honor our reasonable boundaries,” she added.
The Importance Of Having A Tribe
Community is the foundation that holds everything together. This is why Swinney advocates for finding your go-to people. “It’s the community that will fill in the gaps, support you, and remind you that you’re not alone,” she mentioned, noting your tribe should consist of people who uplift, support, and create space for you to be fully human.
That sense of support makes it easier to embrace what many women are now striving for: a Soulful Soft Life.
“I truly believe that living in flow, not force, will organically invite success of all kinds,” Swinney concluded.
Editor’s Note: This story has been edited and condensed for clarity.
