BrownStyle Magazine’s Small Business Spotlight: I Am Brand Inc.

BrownStyle Magazine’s Small Business Spotlight: I Am Brand, Inc.
Photos courtesy of I Am Brand, Inc.

BrownStyle Magazine is proud to introduce our new initiative that shines the spotlight on small businesses owned by Women of Color (WOC) and People of Color (POC)— a community that often has limited resources to promote their businesses in today’s highly competitive industries. 

Join us every Saturday to meet the founders building their up-and-coming brands in the fashion, beauty, and lifestyle industries one sale at a time. Experience their unique backstory, the inspiration behind their startup, and even find out the brand’s bestselling item that you can shop today! 

This Week’s Small Business Spotlight 

I Am Brand Inc.

Location: Atlanta, GA

Felicia Pugh, the founder of I Am Brand, Inc.
Photo courtesy of Felicia Pugh

The Brand Story

When it comes to business, failure is not an option for Felicia Pugh. The founder of I Am Brand, Inc. tells BrownStyle Magazine exclusively, “I am passionate. My drive for home fragrances arose from desperately wanting to pamper myself in the middle of cooking dinners and raising children.”

The US Navy veteran and Chicago native knows what it’s like to experience stress. To decompress after a long day, she would find peace by locking herself in her bathroom and enjoying the scent of an amazing-smelling candles as she soaked the stress away. “To this day, this ritual relaxes me and brings a smile to my face,” she explains. “With the busyness of everyday life, everyone deserves a moment of peace. It’s my goal to bring joy into people’s homes via aromatherapy.”

I Am Brand’s Bestselling Item

Luxury Diffuser Set


Diffuse your space with the smell of fine scents that create an atmosphere of peace and self-care.

What Makes ‘I Am Brand’ A Small Business To Shop

I Am Brand, Inc. offers premium soy wax candles, reed diffusers, room sprays, and bath essentials infused with exquisite fragrances. Inspired by nature, each product is meticulously blended and poured with love and care, using only the finest ingredients to ensure a clean, long-lasting burn and an indulgent sensory experience. 

“I started I Am Brand Candles to give families a safe way to enjoy a luxurious aromatherapy experience,” she says. “Our candles are safe for pets, too! I use only natural and biodegradable materials that are renewable and better for the planet and your body.”

Pugh also mentions that I Am Brand, Inc. is rooted in the principles of self-love. “We believe that nurturing the mind, body, and spirit is essential for holistic well-being. Our products are thoughtfully designed to encourage mindfulness, relaxation, and rejuvenation, inviting you to create sacred rituals that honor and replenish your inner essence,” she expresses.

The Showstopper

The I Am Brand is dedicated to delivering unparalleled quality, exceptional customer service, and products that inspire and uplift your spirit. “Whether you’re seeking moments of serenity, celebration, or simply everyday magic, we want to be your trusted companion on your journey to self-discovery and self-care,” Pugh expresses.

What’s Next For I Am Brand

As a proud small woman-owned business, we are deeply committed to fostering diversity, inclusivity, and social justice within our industry and beyond. We actively look to collaborate with and support other minority-owned businesses that empower marginalized communities and promote equality.

How To Support

To be a part of Felicia Pugh’s story and help her continue to grow, check out her website at Remember, one purchase from a small business could change someone’s life! Also, give it a follow on Instagram.

Heather Elitou is the Senior Managing Editor at BrownStyle Magazine, where her expertise has led to the publication's success. A devoted mother of three brilliant young women and a loving wife, she finds joy in nurturing her family. Beyond her professional and family life, Heather enjoys savoring the delights of a well-crafted cheese board. She is also known for her love of soulful conversations about living a soft life.