The digital world is brimming with talented content creators who bring unique perspectives and powerful storytelling to the forefront. Among these talented creators are Indigenous people who are carving out space in the beauty and lifestyle industry one post at a time.
Ahead, meet four Indigenous creators who are proudly celebrating their roots and making waves on social media with their uplifting and inspirational content. Hopefully, this list helps you find your new favorite creator.
Jessica Y. Flores (@jessicayflores)
Jessica Y. Flores is a first-generation Latina from New York City with Colombian and Ecuadorian Kichwa heritage. She’s the founder of the lifestyle website Domesticated Me and a rising star in digital content creation.
Recognized by YouTube’s prestigious NextUp program as an emerging powerhouse, her engaging fashion hauls and lifestyle content have also landed her a feature on YouTube’s homepage for International Indigenous Peoples Day, as well as a highlight on the official YouTube Blog as a Creator on the Rise.
Through her platform, Jessica continues to inspire and uplift, blending motherhood, beauty, fashion, and culture.
Merlina Arantxa Hernandez (@the_makeup_wizard)
Merlina Arantxa Hernandez’s journey into makeup was born from personal hardship. After facing the devastating loss of one of her sons, she struggled with depression, anxiety, PTSD, and insomnia.
During her darkest moments, makeup became a form of healing, offering her an outlet for expression and a way to reclaim her joy.
Content creation not only gave her a purpose but also connected her with a supportive community that understands how creativity can be a lifeline. Now, through her artistry, Merlina inspires others who may be facing similar struggles.
Kelsey Dos Santos (@kelseyxsantos)
As a multicultural creator of half-Indigenous Brazilian-American descent, Kelsey Dos Santos brings a fresh perspective to the beauty world by bridging her Indigenous roots with modern beauty trends.
Passionate about makeup reviews and sharing beauty tips, the creator has successfully built a platform that embraces both culture and cosmetics.
Kathleen Gonzalez (@glamby_kat)
For Kathleen Gonzalez, makeup is more than just beauty—it’s therapy. She finds solace in creating intricate and creative makeup looks, using her face as a blank canvas to express herself.
As a mental health advocate, Kathleen has turned her artistry into a platform for self-care, reminding others that creativity can be a powerful tool for healing. Whether she’s crafting bold editorial looks or sharing beauty tips, she’s redefining what makeup can mean beyond aesthetics.
The Power of Representation
We love to see Indigenous creators like Jessica, Kathleen, Kelsey, and Merlina reshaping the digital space with their talent, resilience, and cultural pride.
Want us to highlight other creators you love? Send us suggestions @BrownStyle on Instagram!
Editor’s Note: This story has been edited and condensed for clarity.
By BrownStyle Magazine in Special Editions
72 pages, published 1/17/2025
