Starting a business is tough. Doing it with family adds another layer of complexity. Thankfully, for sisters Keisha Wagner-Gaymon and Kristin Wagner their sisterly bond has helped them leverage their strengths to build a thriving laser studio and a legacy for the next generation!
In 2020, at the height of the pandemic, the siblings saw an opportunity to create something extraordinary using their unique talents. (Keisha was a nurse practitioner with medical expertise, and Kristin had sharp operational skills and knew how to run a business.)
Together, they launched PeachFuzz Laser Studio— a skincare business focused on making high-quality laser hair removal and skincare treatments accessible and affordable. Having proudly served over 5,000 men and women; the business is rooted in a shared passion for helping others feel confident in their skin.
Building a brand together has meant merging dreams and strengths, but is it always seamless? In this candid interview with BrownStyle Magazine, the siblings— who recently opened a new location in Valley Stream, New York— reflect on their journey as business partners. Plus, read what they’ve learned about navigating work-life balance as sisters!
How Family Businesses Navigate Challenges
Running a company as a sibling comes with unique dynamics. While trust is built in, disagreements can hit closer to home. For Keisha and Kristin, setting clear boundaries and defining roles has been key.
“It’s not always easy, but we’ve learned to respect each other’s strengths and perspectives,” says Keisha, PeachFuzz’s CEO. “When we hit a tough spot, we try to separate emotions from the decision at hand and focus on what’s best for the business. We also make a conscious effort to protect our relationships by setting boundaries—sometimes, we just need to step away from work and be sisters.”
Their grandmother, who instilled in them the values of resilience and perseverance, played a huge role in shaping their work ethic. “Growing up, we were both A-type personalities,” Keisha adds. “That hasn’t changed. We just channel it into building PeachFuzz. We’re both equally committed to ensuring every detail is handled with care and every challenge is met head-on. It’s a dynamic that drives our success.”
One of their biggest strategies is knowing their strengths and trusting each other. Keisha focuses on clinical expertise and client care, while Kristin, the COO, manages operations and growth.
“We respect what each of us brings to the table,” says Kristin. “That’s what makes it work. It cuts down on unnecessary friction. We also prioritize spending time together outside of work so we don’t lose the sister connection in all the business hustle.”
Laser Hair Removal Is A Booming Industry
PeachFuzz Laser Studio is expanding at the right time. According to reports, the global laser hair removal market was valued at $1 billion in 2023 and is estimated to reach $7.7 billion by 2035.
According to the sisters, the opening of the new location was driven by the overwhelming demand for their services and their commitment to making high-quality laser treatments affordable to people.
“Our goal is to make people feel confident in their skin,” says Keisha. “We don’t just offer treatments. We create a space where clients feel welcomed and cared for. Each of our spaces is designed with intention and love.”
With PeachFuzz’s recent success, the sisters are already looking ahead. The dynamic duo plan to open more locations in addition to their brick-in-mortars in Brooklyn and Long Island.
“We want PeachFuzz to grow into a name that people immediately connect with great skincare and wellness,” says Kristin, teasing a possible skincare line. “We’re always thinking about how we can make a bigger impact in the industry while staying true to what we believe in.”
Advice For Siblings Starting A Business Together
Not every family business works, but Keisha and Kristin believe that communication and boundaries are what make them successful.
“Be honest about your strengths, weaknesses, and expectations from the start. Figure out who’s responsible for what,” advises Kristin. “And don’t bring work into every family dinner. It’s important to celebrate each other’s wins. Business can be stressful, but when you remember why you started, it makes the journey worth it.”
From a bold idea in 2020 to a thriving beauty and wellness brand today, the Wagner sisters prove that family and business can mix— if done right.
To learn more about PeachFuzz Laser Studio, give them a follow on Instagram!
Editor’s Note: This story has been edited and condensed for clarity.
By BrownStyle Magazine in Special Editions
72 pages, published 1/17/2025
